But you're not getting the conversions and results you want.
Does this sound familiar?
Look, the online marketing game will always change (for ever and ever and ever)
and you will never, like ever, be given the rule book.
It’s not your fault.
You're probably doing everything that you think you are supposed to be doing.
You’ve probably been reading blogs, listening to podcasts, or watching some 12 year old whipper-snapper on YouTube boasting about how easy it was to get, almost unbelievable, results…but his video has 300K views.
If it were easy, more people would be doing it and killin' it.
And as frustrating as this whole online marketing thing can be, I promise, it can get better
You can achieve out of this world (or your world) results!
No really, you totally can.
But first, we need to face the harsh reality of our world today:
30, heck even 15 years ago, we HAD to make assumptions in our businesses. Often times, we found out we were wrong after it was too late.
We don’t have to assume anything anymore.
People voice their opinions on social media quicker than they can pick up a phone and dial your number. (aka data)
Technology has made it incredibly easy to access data. If you think data is the scary monster that is going to control the world, you may be right BUT leveraging the power of data for your business could be the difference in you exceeding your wildest business dreams or becoming one of the 99% of businesses that will never pass $1M in annual revenue.
Do you know what data can do for your business? Here are a couple of nerdy tech things in non-nerdy terms.
You can see where people read to before they leave your site so that you can fix the copy, orientation of the page or make the offer before they leave the page. Ohhhhh, that’s why no-one is opting in. Dang! (aka data)
You can see how much of your video they watch before they leave so that you can edit your video and make the most important part happen in the first 5 seconds opposed to 10:14 when you say the one thing that every client of yours needs to know like yesterday. (aka data)
You can see the journey that your customers want to take with you! WHAAAAAT? (aka super bomb data)
Let me repeat this one ‘cuz this is a biggie. You can see the journey your customers take online and make it better!
Let’s break it down:
Say, I am your ideal client, I land on your home page, then I check out your About, then I read a couple of case studies, before I am ready to click the offer or reach out to you on your Contact page. You then notice this flow (customer journey) seems to be a pattern that several people have taken.
You can now design the flow of your (website) story and customize the calls to action to match that of the journey you are seeing with super FREE website spy software.
(Shoot us an email here later because I’m watching you right now…kidding…not really and we will send you our fav FREE ones)
Listen, you can’t afford to waste time trying everyone’s else best practices only to start the cycle all over again with another marketing tactic or hack.
It’s art and a science experiment driven by an ancient industry secret skill.
If you understand this one skill, then you just changed the game.
This new skill can get people to say yes to your amazing gifts, programs, or products.
So, what is this magnificent skill that will elevate your online game?
You may be thinking, “Emotions?! What does that even mean?!?!”
Everything you say and do online must be driven by emotion. And not yours, but the emotion of your ideal client.
To put it more bluntly for my left brain friends, every offer, email, landing page, campaign, funnel, and piece of content should be optimized with emotional and psychological triggers.
This affects everything but most importantly, your bottom line.
Before you think we lost our marbles, let us quickly explain.
Until you understand the key emotion that motivates your customers to say YES, you’re just practicing until you get close to hitting that emotional nerve that compels them to act.
You may think we are all rational people but the truth, is we aren’t.
In fact, you may be having an emotional response right now, to the word Emotion.
Isn’t it ironic…dontcha think?
The emotion behind your customer is their voice. It’s their fears. It’s their desires. It is what subconsciously drives them to act or do nothing. Not to get all buzzword-y on you but we call this voice of customer analytics.
Pay attention to this muy importante part please, thank you:
By understanding the emotions that drive your customers, you can go deep into the psychology of why they behave the way they do.
First you have to get their attention, which is hard enough by itself today, but now you have to influence their behavior so they take the one (quick and easy) action you want people to take?
How, you say?
But we aren't randomly picking any customer, oh no.
We are profiling your lifelong highest paying customer and understanding their voice (PLUS: their emotions, fears, desires, objections, limited beliefs, psychological triggers, assumptions, etc).
This is the secret sauce to make this the best dish (experience) they have ever had. Hands down.
As much as we would like to take credit for this, we can’t.
This isn’t our bright idea either, according to Antonio Damasio, one of the best Professors of Neuroscience, Psychology and Philosophy at the University of Southern California studied patients who had lost the ability to feel any emotion.
He summarizes his research by identifying something that should always keep in the back of our minds.
Without emotions, we lose ability to make decisions.
With only 5 seconds to stand out in an overly noisy connected world, the most effective way to do that is with emotion.
No matter how data driven you are, when was the last time you made a decision that wasn’t affected by your emotions? Take 3-5 seconds to think about it before you make a non-emotional decision. Too late. I just missed your distraction window.
Have you recently experienced any of these situations:
If you answered yes, then please understand, you are not alone my friend.
We feel your pain. Nothing sucks more than putting your blood, sweat, tears, and money into something that doesn't deliver the results you expected.
But, here’s the good news, emotion can help you get off the struggle bus and on to the party bus with us!
Here are some of the results that you can expect once you understand their fears, desires, and psychology:
*This list is just a small sampling of the most common voice of the customer miracles, yet every day we are surprised to learn more positive impacts this makes on our clients.
If your ready to elevate your online brand and outperform the best, we should talk.
We work best with people that are open minded to change and stepping beyond their comfort zone, are life long learners, and have some experience (not necessarily success) marketing online.
The funnest nerds you'd ever want to hang, challenge, grow, and learn with
We help people find your amazing brand by combining data, analytics, research, and psychology to help you understand the voice of your ideal customer so you can sell more, faster. Combining 40 years of technology, marketing, and strategy, we advise growth and marketing teams how to leverage our proven methodology to hone in on the voice and psychology of your highest value customer, profile them, and then help you find more just like them to grow and scale your businesses.
We nerd out on technology, automation, funnels, bots, and the reasons why people behave the way they do.
We are investigators, researchers, and translators that tie everything to revenue ‘cuz if it don’t make dollars, it don’t make sense.