Before and After Website Examples


The Negative Nelly

Before


Before and After Website
 

What was wrong with this page?
  • People aren't excited to read about memories, then death
  • This page wasn't meeting people where they are (in their minds or their buying/searching journey). Not ready to buy. It's like ordering dessert before your meal (I would do that).
  • Missing imagery - people connect with people
  • I don't know what "it" is that you are selling or offering me?  What's in it for me?

After


Before and After Website

What was changed?
  • Added people to the page.
  • If you are older and you are frustrated with technology, you want to learn or feel like you can learn.
  • You know what they do, who they serve and how they can help pretty quickly.
  • Sometimes negative (fear, evokes bad feelings or emotions) copy is good, but it wasn't here.

Too Much to Read & Too Many Distractions

Before


Before and After Website

What was wrong with this page?
  • The average person's attention span is 3 -5 seconds. How much do you think I am going to read before I leave?
  • The feel of the page is too wordy. If you can say what you do in 4-6 words max, that is awesome!
  • The sidebar is the kiss of death (the far right, or sometimes left, portion of a webpage, most typically seen on blogs.

After


 
 
Before and After Website
 

What was changed?
  • Decided on one offer on the page. Take your prospects on a guided journey. Maybe the first step to is to read your eBook, your checklist, free video, webinar, etc.
  • Reduced the amount of text
  • Reduced the distractions

Talk, talk, talk, talk, talk, talk, talk

Before


Before and After Website

What was wrong with this page?
  • You're giving me too many options and I don't know what to do. Give people one call to action (choice to make).
  • Website, graphic design, SEO may all help me and my business but it may also be too much jargon. Do not use industry terms, buzzwords and jargon.
  • Too much text on the the page, no images.

After


Before and After Website

What was changed?
  • ​Made the layout and copy clear and clean
  • Added a better quality image (opposed to free stock images). This could still be improved with people or branding on the image
  • Removed the jargon and focused on the benefit of what's in it for me
  • Give people one call to action, when you click more info, you still are directed for a free consultation but I (as the visitor) don't have to think about it. It just happens.

Too Many Options

Before


Before and After Website

What was wrong with this page?
  • ​I don't know what Physical Mental Emotional Enlightenment means to me?
  • Too many menus in the navigation bar
  • Clients copy was clear and resonated with her audience and her website visitors, it just needed to appear cleaner.

After


Before and After Website

What was changed?
  • Updated the navigation menu, reduced the options
  • Made Elicia front and center. She is the brand.
  • Her tagline now connects her with her ideal client immediately and repels people that are not the right fit for her.

I'm so confused

Before


Before and After Website
Before and After Website
Before and After Website

What was wrong with this page?
  • Let the slider go.  Remember the old school sliders. Please remove them from your site. Google doesn't like it, neither does anyone else.
  • While you are there, get rid of the side bar (right hand panel or left side panel) normally seen on blogs. They are rarely done well, without distraction in a useful way for your website visitor.
  • Do not ask people to opt-in (and never for just a newsletter) AND give them a calendar of events AND give them free consultation AND ask them to like you on Facebook. Choose one action for people to chose, just one.

After


Before and After Website
Before and After Website

What was changed?
  • Updated the navigation menu, reduced the options. Made it super simple.
  • Made the offer front and center above the fold (which means before you have to scroll down). And made it the only offer.
  • Reduced the text/copy.
  • Reduced the number of distractions
You're pretty awesome, more people should know it.
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