We make traveling the World better.
Whether you're navigating the web, a busy airport, or a mobile app, we specialize in creating remarkable customer navigational experiences that are accessible to all.
Our Proven Process
Our team starts each project by getting clear on the problem, the data, and the assumptions. When we strategize a solution, start broad with a future vision, then narrow in based on your customer's behaviors and motivations. Then, we integrate solutions, software, and hardware needed to reach our combined goals.
Design and creation is where the team gets to really have fun. We are building, developing, testing, and tuning your future experience. Our team is combining skills, perspectives, cultures, mobilities, and modalities to create an immersive and remarkable experience that will delight your customers.
Launches are the chaos that our team tends to thrive in. Launches are similar to an orchestra. We each have a part to play and together we make beautiful music. Your conductor has the power to notice the slightest tone or note and can quickly get everyone back in lock step so that the audience never realized anything was ever off.
Engaging with the customers is one of the reasons we are here in the first place. User-centered strategies that are focused on human design, leave a lasting impression and create memories and stories that are shared far and wide. By driving engagement, your organization is creating a bond that cannot easily be duplicated.
Every phase of the project is associated with a budget with qualitative and quantitative metrics. In the first phase, Strategize, we map out a path to monetization. Once we have optimized the experience for engagement, we focus on ways to monetize. There are often multiple paths to turning your experience into a new revenue stream.
Our approach enables organizations of all kinds to accelerate their Return on Experience (investment)
Moving from Vision to well executed action is what we do best. Transformational Customer Experience takes a long view. We create future-proof experiences without today's constraints and limitations.
We solve problems before they become your problem. We help our clients get better before they are forced to. This critical advantage helps our clients anticipate changes before the market or their organization demands them.
Our team handles every aspect of the project. We create the business case, design the solution, spec out the hardware, integrate the software, and work with third-party providers on your behalf to develop a comprehensive custom solution tailored to your specific needs. All decisions are made together, as a unified team, working to fulfill a common goal for your customer experience.
Our Core Values
The Guide of Your Journey
Bethanie Nonami, CEO
Bethanie has been solving problems since childhood. With nearly 3 decades of Technology, Strategy, and Software Implementation experience, she has helped hundreds of clients solve critical business issues.
Bethanie specializes her surgical approach to connecting the psychology, motivations, and behaviors of the people with the problem and solving for the whole disease, not just the symptom. This allows organizations to get better before they are forced to get better. Bethanie is solving not only the obvious problem but also for what's next. This means she is solving the problem before it even becomes your problem.
Bethanie Nonami is an inquisitive fixer, fast-driving, fun-seeking, food-lovin’, lifelong learner, and self-proclaimed nerd on a mission to make this world a better place than when she first entered it.
This thought leader is living proof that a conventional route to success isn’t the only way to make an impact. In fact, she has an impressive track record of nearly three decades of helping companies leverage technology and innovative thinking so that they can lead and shape their industries.
Bethanie helps organizations create remarkable customer navigational experiences.
What's with the name?
The Marley name carries an obligation to illuminate the world around them. It's a very powerful responsibility. People often have far more potential than they know. It's important that we surrender to higher ideals. We all have the capacity to see the bigger picture and we possess the skills to inspire others.
Bethanie was adopted and given her adopted father's last name. After joining a new family, and while her father was at the store picking up groceries, Bethanie's mom took her and fled for their lives. With only what she could fit in the trunk of her car, which was actually the hood of her 1975 bright yellow VW Beetle, Bethanie's Mom drove straight from D.C. to New Mexico. Running on pure fear and adrenalin in what felt like a real Lifetime movie, they only stopped for gas, food, and potty breaks.
Fast forward 20-plus years, Bethanie's husband also had a past that connected his last name to a person that was never present in his life – so they decided to start a new legacy with a new last name that represented the life they were going to build. They chose the name ‘Nonami’, which is Native American for ‘legend’ and which was a better representation of their purpose, their legacy and their lives.
Together, the name Marley Nonami symbolizes our commitment to serve others by truly doing remarkable things that are worthy of being legendary.